Empowering Voices: Spidery Web Elevates Nikita Ghag’s Book & Song Launch with Digital Excellence

Mumbai: In a vibrant celebration of women empowerment and digital innovation, Nikita Ghag launched her highly anticipated book “Roar Like a Lioness” along with a stirring musical release — and at the heart of this unforgettable campaign stood Spidery Web, the official Digital Marketing Partner & Sponsor of the event.

What made this launch truly exceptional wasn’t just the content — but the strategy and soul behind its promotion. Spidery Web, a rising Digital Marketing agency in Mumbai, brought its full force to the table, ensuring the message of empowerment reached far and wide.

Behind the Digital Curtain: Spidery Web’s Strategy

As shared by Faiza Khan, lead strategist at Spidery Web, the campaign was about more than metrics — it was about creating a movement.

“From the first teaser to the final standing ovation at the launch, we knew this was special,” she said. “This wasn’t just another campaign — it was a voice for women, a roar that needed to be heard.”

Here’s what went down:

• 🚀 Pre-launch buzz was meticulously built through teaser posts and hashtag campaigns.
• 🎥 A series of emotionally charged reels and stories captured the heart of the message.
• 📣 Live coverage across platforms brought audiences right into the launch event.
• 📊 Smart use of organic content and targeted ads brought in strong engagement metrics.
• 🎯 A focused community-building effort was executed around themes of resilience and leadership.

Real Impact, Real People

The campaign generated not just impressions, but impact:

• ✅ Thousands of interactions within 72 hours
• ✅ Broad reach across audiences in Mumbai and beyond
• ✅ Positive feedback from readers, music lovers, and influencers alike

The launch of Roar Like a Lioness has now become a benchmark of what’s possible when powerful content meets powerful marketing.

A Partnership Built on Purpose

“Working with Nikita Ghag was an honour,” the Spidery Web team shared. “This campaign reminded us why we do what we do — to give wings to stories that deserve to be heard.”

Operating from Malad, Spidery Web continues to craft tailored digital campaigns that go beyond business goals — they aim to create movements.

Planning a book or song launch?
Partner with a Digital Marketing Agency in Mumbai Malad that knows how to turn your moment into a memory.